Use automated e-tear sheets to track the performance of your programmatic ads and verify that they're running as intended
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When you run an ad campaign for a client, they may ask you to provide screenshots of the ad in action. These screenshots, also known as tear sheets, serve as visual confirmation that the ad is running as intended. They can be used to track the performance of the ad and to ensure that it is meeting the client's expectations
Adwallet locates all the websites or sub URL's targeted in your campaign. As programmatic advertising is a rapidly growing field, and it can be difficult to track the performance of your campaigns without proof of delivery. That's where electronic tear sheets come in. Electronic tearsheets (e-tear sheets) are digital ad screenshots of your programmatic ads. They can be used to verify that your ads are running as intended, and they can also be used to track the performance of your campaigns.
E-tear sheets are typically created by a third-party service that connects to your ad server or programmatic DSP. The service then takes screenshots of your ads in their live environment, and it delivers the screenshots to you in a timely manner.
● Faster delivery: E-tearsheets can be delivered instantly, while traditional tear sheets can take several days or even weeks to arrive. This is important for programmatic advertising, where campaigns can be launched and changed quickly.
● Lower cost: E-tearsheets are typically much less expensive than traditional tear sheets. This is because publishers do not have to print and mail e-tear sheets.
● Greater flexibility: E-tear sheets can be easily shared and stored electronically. This makes it easy to keep track of your tear sheets and to share them with others.
● Environmentally friendly: E-tear sheets do not require paper or ink, making them a more environmentally friendly option than traditional tear sheets. If you're running programmatic ads, e-tear sheets are a valuable tool for tracking the performance of your campaigns and verifying that your ads are running as intended. Here are some additional tips for taking electronic tear sheets / ad screenshots:
● Take ad screenshots from a variety of sources to get a complete picture of how the ad is performing.
● Make sure the ad screenshots are clear and easy to read.
● Include the date and time the screenshots were taken in the filename.
● Save the screenshots ina format that is easy to share, such as PDF or JPEG.
● Keep a copy of the screenshots in your records.
By following these tips, you can ensure that your ad screenshots are accurate and helpful. The methods mentioned above can be very time consuming, so if you are interested in a faster, more effective and automated solution, you can read more about the Adwallet.io product here https://www.adwallet.io/programmatic-ad-screenshots and schedule a free demo.
