Powerful automation that works with any format

Automating your Programmatic Screenshots

Our platform offers a fully automated solution and a bulk upload solution that supports desktop and mobile screenshots for every possible format in web advertisement for agencies

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What are Programmatic Screenshots?

Advertisers ask agencies to provide programmatic and direct ad screenshots when they traffic their ad campaigns. This is a request around the world and acts as proof of delivery and used in campaign reporting. It also works as visual proof of how the ads appear on the internet.

​For years – and to this day – this is a practice that is manual and performed mostly by far too smart people every single day.
​Programmatic ad screenshots are important - they build trust and are a cornerstone in customer service.

The challenge is that they are really hard to capture because they are served through advertising Real-Time Bidding pipelines and via various Demand Side Platforms, like DV360, Xandr, and The Trade Desk that buys in real-time and based on cookies. This means they are hard to come by for the person tasked with capturing ad screenshots.
 
At Adwallet we believe there is another smarter and more efficient way. Time and financially wise. That is why we introduced a solution to this challenge.

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Lower the cost of service

Seeing automating programmatic ad screenshots with a broader perspective

Many Agencies and Publishers we meet focus on the cost reduction or value-added benefits of automating their programmatic or direct campaign ad screenshots (also sometimes called screen capture) ensuring advertisers get the visual verification they demand.

That makes sense from a financial standpoint. Deciding if a task should be transformed from manual to automated is made simple, if the metric is, what it will do for your business in terms of time reduction -- and thus whether the cost of service is lower than the wage allocated to the task.

While this is definitely a part any business should look for when evaluating a vendor bringing efficiency should be onboarded, one largely overlooked value is the decreased tax on a tedious and repetitive task for any human in a professional role.

Focus on more important things

The power of automating workflows when working in the advertising industry

In the digital marketing industry, the competition for talent has never been more fierce. Agencies and Publishers struggling with attrition rates are related to a mix of areas. Besides the baseline to even play along which is salary and flexibility, an area that we’ve encountered is whether their employees are able to “do the work they love” or score high on a question to “how often are you able to do work that excites you” which really boosts employee satisfaction.

A report from Basis Technology (former Centro) shows, the average industry executive spends roughly 15% of their time performing “low-level” tasks equivalent to 6 hours a week.

When we form new partnerships automating their programmatic campaign ad screenshots, one of the things we hear in the early weeks are: much more efficient they have become and how happy their Ad Operations- or Customer Success- and broader sales team are with now not having to deal with screenshots anymore for all of their campaigns and ads.

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For Agencies and publishers

Seeing automating programmatic ad screenshots with a broader perspective

Many Agencies and Publishers we meet focus on the cost reduction or value-added benefits of automating their programmatic or direct campaign ad screenshots (also sometimes called screen capture) ensuring advertisers get the visual verification they demand.

That makes sense from a financial standpoint. Deciding if a task should be transformed from manual to automated is made simple, if the metric is, what it will do for your business in terms of time reduction -- and thus whether the cost of service is lower than the wage allocated to the task.

While this is definitely a part any business should look for when evaluating a vendor bringing efficiency should be onboarded, one largely overlooked value is the decreased tax on a tedious and repetitive task for any human in a professional role.

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