From manual to semi automatic to fully automatic programmatic ad screenshots

While ImmoScout24 had a solution that would semi-automate their ad screenshots, they saw a potential to save even more time. This is what they Adwallet to deliver.
Team work between sales and operations
Reduced time spent on screenshots

When semi-automated is not sufficient

ImmoScout24 is an innovative digital company and the leading platform for residential and commercial real estate in Germany. The company has been successfully bringing together owners, agents, tenants, and buyers for over 20 years. With around 13.8 million unique users per month, ImmoScout24 is the market leader for digital real estate marketing and search in Germany.

The mission of the digital marketplace is to make all decisions around real estate as easy as possible and to allow more and more transactions to be processed completely digitally. As such ImmoScout24 is a company that’s constantly improving and adapting to new technologies. 

Apart from renting out or selling properties, ImmoScout24 is an effective marketing platform for advertising with a huge consumer audience. Before working with Adwallet, ImmoScout24 had recognized the need to automate their programmatic ad screenshots and was already using another vendor before it came across Adwallet. 

‍Both the Ad operations team and the sales teams already feel the positive impact ofnow having all their programmatic screenshots in their own company-branded templates with just a few clicks.  

For ad operation teams who may have a decent volume of programmatic ad screenshots every month across multiple devices (mobile, display) and environments (native, video) the ability to just log in to a platform like Adwallet and click on the ad screenshots you want saves hours of repetitive work and helps teams operate more efficiently.​

“Instead of having our team spend time on our previous semi-automated solution or before that even worse grabbing the programmatic ad screenshots ourselves. Not only do we reduce our time spent on getting the programmatic ad screenshots, but it’s also an easier experience that optimize how we work and lastly the clients also have them faster, delivered in a morepremium format”, adds Susanne Seliger.

“But Adwallet proved to be a fantastic support and delivered on that, bringing maximum efficiency to our team”

Before 2019, we generated programmatic ad screenshots manually. After that, we used another tool that was still too time-consuming for us. I was doubtful whether Adwallet could really deliver full automation of our programmatic ad screenshots. But Adwallet proved to be a fantastic support and delivered on that, bringing maximum efficiency to our team.

Susanne Seliger,
Head of Ad Operations

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