ACBJ builds a better, modern, dynamic customer experience with Adwallet’s automated campaign Ad screenshot solution

American City Business Journals (ACBJ) is the largest publisher of metropolitan business newsweeklies in the United States, with 46 business publications across the country.
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A key partof their success is their unsurpassed service for advertisers. 

For the Client Success department that also means providing visual verification of the campaigns their advertisers place with them - in the form of ad screenshots.

Prior to being introduced to Adwallet, ACBJ hired an outsourced ad operations team who was tasked with taking ad screenshots of display and newsletter campaigns.

As part of ACBJ’s digital transformation journey, Matthew Pferschy, Director of Ad Operations, and the Client Success Team at ACBJ were always looking for ways to boost operational efficiency, flexibility, and to improve the customer experience. That’s where he discovered the power of Adwallet’s ad screenshot automation.

This was also a great match for The Business Journal’s plan to implement Adwallet ad screenshots with AdBookPortal, an industry-first self-serve advertising portal, designed to save time and provide greater transparency and control of ad execution.

The success ACBJ has had with Adwallet truly reflects thestrong support and belief in a partnership to win.

Ultimately we will deliver a state-of-the-art solution within a modern, dynamic experience which includes all the relevant information for our Advertisers. Of course, Adwallet ad screenshots are an essential part of that experience.” says Matthew.

“We found that Adwallet provided us with an immediate return on investment”

We found that Adwallet provided us with an immediate return on investment. The platform been very reliable and stable, and on top of that the solution quickly amplified our existing workflow by giving better ad screenshot coverage and reducing human resources dedicated to the task.
Matthew Pferschy,
Director, Ad Operations

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