From outsourcing to full automation

Advance Local is a company grounded in rich history and driven by creative innovation and a mission to strengthen and empower the communities they serve. Their local media groups, technology solutions, and marketing agencies form an extensive and powerful local-to-national network that improves the lives of millions and enhances the places where they live and work. At the heart of everything they do is their award-winning journalism.
ROI
Improved ROI
8.300+
Hours saved
25.000+
Screenshots sent to clients

How Advanced Local saved thousands in time and cost using Adwallet.io

Before Advance Local was using Adwallet.io the screenshot process was largely handled by an outsourcing team. That outsourcing team would manually open each line item and each creative, then screenshot ads via the preview link on their direct-sold inventory, and for programmatic campaigns, they would manually edit page code to ingest the ad creative.  

This was then charged in $ per screenshot request.  A typical request could take up to 15 minutes or more to produce a PDF/PPT file to present to the sales team if it contained multiple line items & creatives. Multiply this by dozens of requests/week and the time quickly added up. A typical turnaround time for a screenshot request would be anything from 1-3 days. This had ripple effects, as well as the Client Service team, couldn’t focus on other tasks.

That’s when Gareth Roberts, Director, Ad Operations and his team came across Adwallet.io.

“Adwallet.io immediately helped streamline our screenshot creation process. Adwallet’s automated screenshot solution provided us with savings in both time and $’s.  Their tech generates screenshots of all creatives that we publish in GAM, DV360 and Xandr, and sales teams are able to directly pull screenshots into feedback for their clients. I highly recommend Adwallet.io to anyone who is still doing screenshots manually whether it’s in-house or outsourced.”

Now, these ad screenshots are automated and stored in one location and are available as soon as the campaign launches. Gareth's teams can easily search for the screenshots and pull them into a PDF or PPT directly from the Adwallet.io platform.  It takes a lot fewer clicks to produce the same result, a request for multiple line items / creative can be completed within a couple of minutes.  The time and cost savings for his team allowed them to dedicate more resources to other value-creating activities.

Eliminating the manual task and giving the Sales team direct access to ad screenshots, has provided them with the power to provide instant visualization when providing communication to a client (e.g. Your campaign has launched, take a look at how good your ads look on [top site name] ).  

It simultaneously has provided the Advance Local ad operations team efficiencies in being able to dedicate more time to campaign setup and QA work.

“Adwallet.io immediately helped streamline our screenshot creation process”

Adwallet.io immediately helped streamline our screenshot creation process. Adwallet’s automated screenshot solution provided us with savings in both time and $’s.  Their tech generates screenshots of all creatives that we publish in GAM, DV360 and Xandr, and sales teams are able to directly pull screenshots into feedback for their clients.

I highly recommend Adwallet.io to anyone who is still doing screenshots manually whether it’s in-house or outsourced.

         
Gareth Roberts,
Director, Ad Operations
Advance Local

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