Focus on more important things

The power of automating workflows when working in the advertising industry

In the digital marketing industry, competition for talent is fierce and attrition rates are high due to various reasons, including whether employees can do work they love.

According to a report, the average industry executive spends 15% of their time performing "low-level" tasks, equivalent to 6 hours a week. Automating programmatic campaign ad screenshots can significantly improve efficiency, and feedback from new partnerships indicates that Ad Operations, Customer Success, and sales teams are much happier not having to deal with manual screenshots anymore.

This automation can help improve job satisfaction and reduce attrition rates.

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For Agencies and publishers

Seeing automating programmatic ad screenshots with a broader perspective

Agencies and Publishers prioritize cost reduction and value-added benefits of automating programmatic or direct campaign ad screenshots to provide advertisers with visual verification.

Deciding to automate a task depends on whether it reduces time and cost. Automating repetitive tasks like programmatic ad screenshots not only brings financial benefits but also saves professionals from tedious and repetitive work.

However, the non-financial benefits of automation are often overlooked when evaluating a vendor's efficiency. Therefore, businesses should prioritize bringing efficiency onboard to improve productivity and reduce the tax on human labor.